For many independent and even big hotel chains, map marketing is a much under utilised marketing resource. Google is continually integrating its web aps with Google Maps. Many hotels fail to update their Google My Business page profile and worse still some fail to claim management of their GMB profile, leaving it:
Another form of discovery by travellers, if they know the brand Google Maps, go to it and start searching for hotels near their destination such as a convention centre, airport, river, mountain, lake, beach etc. Eg I look for accommodation near nice beaches while my wife Suree looks for swimming pools from satellite photos used to make Google Earth.
Another benefit is: Google maps are easily embedded on your web pages. Eg We embedded our mapgoogle.org at the bottom of our accommodationnear.com
All our web marketing clients get a free pin on our maps for years as a bonus reward for loyalty, containing:
Last map marketing tip: If you have a land mark near your hotel and want to add it to Google maps, you can add it via www.google.com/mapmaker Then when travellers search for the landmark, they’ll see your nearby hotel’s Google+ profile.
If you need help with creating a Google map or need to know why or how’s of marketing advice or any other type of web marketing advice, phone our map marketer, 8 to 5 Western Australian Standard time, Monday to Friday for up-to 10 minutes of free consultation or contact me via 4webmarketing.biz/contact.htm