Google Business Profile (formerly Google My Business) marketing support Perth-wide is an essential, big, free, Google digital marketing, business promotion tool for any organisation be it a local business or a not-for-profit organisation. Google My Business support in Perth is free local Google Business Profile help in localised marketing for the promotion of Perth organisations lost on maps and Google search engine result pages (SERP)s. Google My Business shows the geographical and other information at the top of SERPs:

  • on the right-hand side of Google SERPs.
  • the map just under paid ads and
  • just under the map of Google SERPs.

We’ll support your Google Business Profile marketing efforts to local Perth customers searching for what you sell.


GBP started out as “Google Places” in 2009. It then morphed into Google My Business and in 2022 changed its name to Google Business Profile. Management for most businesses now starts from Google SERPs rather than via

BENEFITS OF Google Business Profile

Google Business Profile help Perth
Google Business Profile help Perth
  1. The benefits of GBP is your local Perth business is discoverable through:
    1. Google SERPs.
    2. Google Maps.
    3. Youtube.
    4. First impressions
    5. Easy to connect with customers
    6. Show photos of what your business has to offer
    7. List products/services your local business offers
    8. Insight stats showing how your customers found your business.
    9. etc.
  2. Posting news, products, events, and offers shows in less than one minute on page one of Google on the RHS under your GMB profile.GBP post

  3. Activity on Google Business Profile helps push your GBP listing further up SERPs.


It’s a Chicago Google Business Profiler explaining benefits and how to get the most out of GBP but it’s well presented and gives good Business Profile strategies for Perth businesses.

YouTube player is the backend where you can get GBP support and see a list of the GBP/GMB’s your PERSONAL Google profile manages.Google+ Local Places

If you cannot see the GMB you want to manage in the list of your GBP/GMBs, then it is IMPORTANT THAT YOU UNDERSTAND THAT YOU NEED TO LOGIN WITH THE PERSONAL GOOGLE ACCOUNT WHICH IS A GRANTED USER OF THE GMB YOU ARE TRYING TO FIND/EDIT.  To be able to support your Google My Business marketing in Perth we ask that the PRIMARY owner make  ben @  an owner or manager or at least communications manager.


GBP Photo guidelines

Your photos look best on Google if they meet the following Google photo guide/standards:

  1. Format: JPG or PNG.
  2. Size: Between 10 KB and 5 MB.
  3. Recommended resolution: 720 px tall, 720 px wide.
  4. Minimum resolution: 250 px tall, 250 px wide.
  5. Quality: The photo should be in focus and well-lit, and have no significant alterations or excessive use of filters. In other words, the image should represent reality.


Video Guidelines

Make sure your videos meet the following requirements:

  1. Duration: Up to 30 seconds long
  2. File size: Up to 75 MB
  3. Resolution: 720p or higher


GBP displayed information on the right-hand side of Google SERPs comes from:

  1. What the Primary business owner or the business owner or manager of a Google My Business profile, provides? Like as Google+ set-up was verified by postcard or mobile phone, so too is business information verified for GBP/GMB.

  2. Reviews by Google account holders.


In the Google search engine, search the name given to your GBP (usually your brand name or a shortened version of your brand name), plus your suburb/location. An example of one of my GBP’s in Perth Australia is on the RHS below:

Google My Business marketing is FREE from Google, however, Digital Marketing Perth‘s support showing you how to set it up and use Google Business Profile isn’t free. It is $66 including GST for an hour at our Padbury Perth office should be enough to set-up your Google Business Profile in Perth WA. To save time and frustration it is important that you come with the correct login to your PERSONAL Google account which is/going to be an owner of the GBP you want to set up/edit.

Google Business Profiles shows as links sometimes pins on Google Google Earth and Google Maps etc. Great for map marketing.


  1. Map of the business’s location
  2. Address
  3. Phone number
  4. Hours of operation
  5. Write a review button
  6. Reviews.

CREATE SHORT GBP NAMES & URL for your business

If you manage a verified GBP, you can create a short name, or a custom name, for your Business Profile to make it easier for customers to find you.
When you share your short name, customers can enter the short name URL in the browser’s address bar, like “[yourcustomname],” to go directly to your Business Profile.
Note: For bulk users, short names have to be claimed individually per listing.
This feature is available for most merchants and business categories.


Your selected short name should be associated with your business name or the name by which people commonly refer to your business. We recommend including your location to make the short name more distinct. For example, you can use your business name with your location, like your city or neighbourhood.
Keep your short name simple so you can easily promote it, and customers can remember it. If you have a short name, you’ll get a short URL to request reviews from your customers. Learn more about short URLs for reviews.


Once you have your Google Business Profile marketing pin on Google Maps, or if you’re too busy, SEO Perth can, for a small help fee, add the following content to show in your Google Business Profile pin:

  • Marketing Text including hypertext (links) to your web pages

  • Photos

  • Video.

  • GBP reviews

How to Market Pins on Google My Business

Once your pin is listed with Google Business Profile, it will show at the top of the search results (SERPs) if it is the only pin in a particular location. If there are a number of pins about the same search phrase, in the same location, then Google will show your GBP map pin somewhere in a list on the LHS of GBPs on the LHS of SERPs and at your address on Google maps.

How to Get Good Google Business Profile Marketing

The best way to get good Google Business Profile marketing in Perth Australia is to Contact digital marketing expert, Ben Grummels, author of this web page, on phone number 0418 958 799 – “4 Web Marketing‘s” Google My Business local Perth help advisor. The first 15 minutes are a free Google Business Profile consultation in Perth.

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