Hotel Marketing Perth

DIGITAL MARKETING SERVICES FOR PERTH HOTELS and TOURISM BUSINESSES

Hotel marketing is about revPAR, not about how much hotels invest. You have a hotel digital marketing budget, even if you don’t know it.

80+ per cent of the online travel agency (OTA) industry is owned by two big hotel marketing giants: Booking Holdings (who own Booking.com, Kayak, Agoda etc ) and Expedia (Hotels.com, Orbitz and Travelocity). They have put hoteliers at their mercy, swapping marketing reach for high commission fees. There is an alternative hotel marketing strategy for your hotel business.

Commissions hotels pay to online travel agents (OTAs) are an indirect marketing cost to hotels. OTAs spend on their digital marketing to provide your bookings, you repay them in commissions, plus their profit margin.

WHAT ARE BENEFITS OF DIRECT DIGITAL HOTEL MARKETING BY LOCAL PERTH MARKETERS?

What are hotel marketing investment alternatives to paying HUGE commissions to OTAs digital marketing of your Perth hotel website? Benefits include:

• Reinforces your hotel brand marketing, not the OTA’s
• When new and repeat guests book via your website, you’re building loyalty. You won’t have to spend every year for each client. Guests know your hotel website and your contact/booking information. You know their contact information.

What is a scenario of diverting commissions of 10 rooms from OTAs to your own hotel marketing?

OTAs sell your rooms @ $100 per night. Their commission is $20.
Your hotel booking engine only takes $4 saving you $16. If you sold these 10 rooms directly from your own hotel site, you’d save $16 per room per day. To ensure guests book directly via your site, discount rooms $1.

$15 x 10 rooms x 365 days of the year. Your marketing budget ploughed back into your own site’s hotel marketing for brand marketing and loyalty is $46,500 pa invested in your hotel marketing with extra benefits bullet pointed above.

HELPING PERTH HOTELIERS AND HOTEL MARKETING MANAGERS

With travel restrictions lifted in 2023, now is the time for hotel marketing managers to work in their hotel business rather than working on their hotel business. Digital hotel marketing training services are available to help hoteliers, GMs, marketing managers and other hotel executives better understand the benefits of digital marketing for hotels and how to set marketing KPIs for in-house or outsourced digital marketing agencies. 2024 is the time to reinvest in hiring hotel marketers, either in-house or outsourced digital marketing agencies with SEO experts, social media marketers and CRM marketers. Local digital marketers understand the local Perth tourism/hospitality industry. I have experience in hotel management in the Cook Islands and digital marketing in Perth Australia so phone me on +61 418 958 7999 for your first free 20 minutes of digital marketing advice for hotels including some SEO analysis and KPI setting. Perth hoteliers and their executives have an easy advantage of in-person access to the best hotel marketer in Perth, however, because Perth is only a few hours flight to Bali and 4 hour’s flight to Singapore, there is no problem with hoteliers or hotel associations in Asia to fly me to help Asian hotel marketing managers problem solve digital marketing issues and train staff in the latest high-level digital marketing strategies.

What if our hotel already has what we think is an expert in-house digital marker or outsourced digital marketing agency, maybe even far from Perth? Two heads are better than one, especially if one is a LOCAL, 24 year experienced EXPERT, winning digital marketer who specialises in SEO. Think about how you got to read this web page? My first hotel experience was at the opening of the Parmelia Hotel in Perth in 1968 when my father headed its advertising agency.

2024 is the year to prepare for the post-covid travel boom in 2024. Get your hotel marketing managers trained in the latest digital marketing strategies. Your competitors are investing now in their marketing executives.

What is included in hotel digital marketing for hotels in Perth?

• Web page analysis and online hotel marketing reports.
• Analysis of your hotel website
• Consultation with your senior Perth hotel marketing executives.
• Hands-on, expert Search Engine Optimisation SEO for hotels marketing of your hotel website. Our winning hotel SEO examples.
• Helping hotel marketing managers convince C-level executives (CEO, COO, CFO) to shift more of the hotel’s marketing budget from traditional marketing to digital marketing, starting with talking CFO jargon such as ROI, The ratio of Life Time Value of a Customer to Customer Acquisition Cost. LTV:CAC.  More acronyms MCC (Marketing Campaign Cost) and CA (total Customers Acquired). SIMPLE formulas such as:

• Social media marketing for hotels including video marketing.
• Google Business Profile help (GBP, formerly Google My Business – GMB) for local Perth hotel marketing and international hotel chains with hotels in Perth Western Australia with multiple GBPs.
• Video marketing for hotels. You might have a nice drone video promotion of your hotel but how many views has it had? Our YouTube views are over 2M.
• All clients get free map marketing including a linked pin on mapgoogle.org (680,000 views) which pins hotels on the map of the world. Map marketing for hotels by me gets your hotel photos and hotel video on Google Google Maps and Google Earth.
• Set up click marketing for hotels including landing pages which reduces your cost per click. There are only two scenarios when people search for your hotel by name:
  • You are showing a PPC ad for your hotel along the lines of “Official Site, Book Direct, More info.” You get the click and convert them on your hotel site.
  • OTAs and resellers have no competition from you (YAHOO!) for their ads offering “Best Rate Guaranteed, No Cancellation Fee, More info!” OTA get the click and sells your room, making 15-20% commission, some of which they invest in targeting your hotel brand name.
• Best hotel domain name consultation for your hotel. If the best hotel domain name is taken we’ve got hundreds for you to buy or lease. For example my hotelmarketingasia.asia is Google first for hotel marketing asia. I’m not saying exact match, keyword-rich, premium domain names are the SEO silver bullet but I believe they help get good SERP listings.
• Link building for hotel websites. In the example below you can see that the digital marketer of Hilton Hotels has been busy with link building.

• Video marketing for page one on YouTube. All clients get their videos on our Perth YouTube channel which has had 2M views.
• Free banner ad design and publishing with dofollow links for our hotel clients.
• Image Search Optimisation ISO.
• Free advertorials on popular web pages. Eg Beach hotel clients can get free advertorials on our old but popular Accommodation Near World’s Best Beaches.

• SMO Social Media Optimisation. Let “4 Web Marketing” manage your hotel’s social media marketing.  Have you got a share and follow buttons on your web pages? Do you get social media marketing statistical reports?
• Market upsells to hotel guests such as hotel restaurants or tour desks, with all the interactive options of web page offering during WiFi sign-in. Also, market survey hotel guests’ personal data collection for remarketing when they sign in to use your hotel’s WiFi.
• PPC Marketing.  Let our digital marketing manager review and manage your hotel’s pay-per-click marketing. You know Adwords and Meta have become expensive online advertising platforms. There are alternatives.
• New innovative interactive phone audio on hold. Let phone callers to your hotel choose music, podcasts, quizzes, etc while your hotel markets to them and gather data about them. Fewer hang-ups are caused by boring muzak.
• BIG 50% marketing discounts apply for not-for-profit organisations such as hotel associations. Hotel marketing for Australian hotels with a good corporate social responsibility policy in Perth will also be offered discounts as part of our CSR efforts.

Asian Hotel Marketing Client Example Cost / Benefit

Hotel web marketing consultation services for a luxury 5 star Bali beachfront hotel, the Nusa Dua Beach Hotel and Spa.

• Digital marketing consultation for their Bali marketing executives.
• Banner ad on our Hotel Nusa Dua web page.”
• Free linked pin on mapbali.info

What did this luxury 5 star beachfront south east Asian hotel do for our digital marketing manager? Provided hotel accommodation, restaurant meals and airport transfers for 8 days for 2 adults and 2 kids. Why? Because of the HUGE benefit of one hour of my digital marketing consultation time in the board room with the GM and his hotel executives.

Contact me, Perth influencer, Ben Grummels on my direct phone number +61 418 958799 with your incentive for marketing your hotel.  If you want a personal digital marketing consultation for your hotel marketing staff and executives, think about working with an airline to get me to your hotel from my office in Perth. Airlines have a lot to benefit from travel destination marketing. If you’ve got influence, do a deal with an airline to get me to your hotel from Perth.

HOTEL MARKETING WINNING SERPs

On the popular tourist search engine google.com, my old web pages are usually listed near the top of page one of Google.

Chai for hotel marketing thailand and for hotel marketing bangkok

Our web designer is from Malaysia and helped with winning for hotel marketing malaysia

My fly-in-fly out Manila restauranteur friend Tan who lives in Singapore represents me in Singapore for the top of Google SERPs for hotel marketing singapore

Look for my hotelmarketingbali.com at the top of page one of Google for hotel marketing bali

Was first for a few decades. Still on page one for hotel marketing australia. Needs its own modern website.

On top of page one of Google for hotel marketing perth

My keyword rich exact match domain name hotel marketing asia has held Google organic SERP first since it was created in 2011.