Hotel marketing is about revPAR, not about how much hotels invest. You have a hotel digital marketing budget, even if you don’t know it.
80+ per cent of the online travel agency (OTA) industry is owned by two big hotel marketing giants: Booking Holdings (who own Booking.com, Kayak, Agoda etc ) and Expedia (Hotels.com, Orbitz and Travelocity). They have put hoteliers at their mercy, swapping marketing reach for high commission fees. There is an alternative hotel marketing strategy for your hotel business.
Commissions hotels pay to online travel agents (OTAs) are an indirect marketing cost to hotels. OTAs spend on their digital marketing to provide your bookings, you repay them in commissions, plus their profit margin.
What are hotel marketing investment alternatives to paying HUGE commissions to OTAs digital marketing of your Perth hotel website? Tourism marketing benefits include:
What is a scenario of diverting commissions of 10 rooms from OTAs to your own hotel marketing?
OTAs sell your rooms @ $100 per night. Their commission is $20.
Your hotel booking engine only takes $4 saving you $16. If you sold these 10 rooms directly from your own hotel site, you’d save $16 per room per day. To ensure guests book directly via your site, discount rooms $1.
$15 x 10 rooms x 365 days of the year. Your marketing budget ploughed back into your own site’s hotel marketing for brand marketing and loyalty is $46,500 pa invested in your hotel marketing with extra benefits bullet pointed above.
With travel restrictions lifted in 2023, now is the time for hotel marketing managers to work in their hotel business rather than working on their hotel business. Digital hotel marketing training services are available to help hoteliers, GMs, marketing managers and other hotel executives better understand the benefits of digital marketing for hotels and how to set marketing KPIs for in-house or outsourced digital marketing agencies. 2025 is the time to reinvest in hiring hotel marketers, either in-house or outsourced digital marketing agencies with SEO experts, social media marketers and CRM marketers. Local digital marketers understand the local Perth tourism/hospitality industry. I have experience in hotel management in the Cook Islands and digital marketing in Perth Australia so phone me on +61 418 958 7999 for your first free 20 minutes of digital marketing advice for hotels including some SEO analysis and KPI setting. Perth hoteliers and their executives have an easy advantage of in-person access to the best hotel marketer in Perth, however, because Perth is only a few hours flight to Bali and 4 hour’s flight to Singapore, there is no problem with hoteliers or hotel associations in Asia to fly me to help Asian hotel marketing managers problem solve digital marketing issues and train staff in the latest high-level digital marketing strategies.
What if our hotel already has what we think is an expert in-house digital marker or outsourced digital marketing agency, maybe even far from Perth? Two heads are better than one, especially if one is a LOCAL, 24 year experienced EXPERT, winning digital marketer who specialises in SEO. Think about how you got to read this web page? My first hotel experience was at the opening of the Parmelia Hotel in Perth in 1968 when my father headed its advertising agency.
2025 is the year to prepare for the post-covid travel boom. Get your hotel marketing managers trained in the latest digital marketing strategies. Your competitors are investing now in their marketing executives.
Asian Hotel Marketing Client Example Cost / Benefit
Hotel web marketing consultation services for a luxury 5 star Bali beachfront hotel, the Nusa Dua Beach Hotel and Spa.
What did this luxury 5 star beachfront south east Asian hotel do for our digital marketing manager? Provided hotel accommodation, restaurant meals and airport transfers for 8 days for 2 adults and 2 kids. Why? Because of the HUGE benefit of one hour of my digital marketing consultation time in the board room with the GM and his hotel executives.
Contact me Ben Grummels, Perth influencer, on my direct phone number +61 418 958799 with your incentive for marketing your hotel or tourism/hospitality business in Perth Western Australia. If you want a personal digital marketing consultation for your hotel marketing staff and executives, think about working with an airline to get me to your hotel destination from my office in Perth. Airlines have a lot to benefit from travel destination marketing. If you’ve got influence, do a deal with an airline to get me to your hotel from Perth.
HOTEL MARKETING WINNING SERPs
On the popular tourist search engine google.com, my old web pages are usually listed near the top of page one of Google.
Chai for hotel marketing thailand and for hotel marketing bangkok which hotelThai.land links to.
Our web designer is from Malaysia and helped with winning for hotel marketing malaysia
My fly-in-fly out Manila restauranteur friend Tan who lives in Singapore represents me in Singapore for the top of Google SERPs for hotel marketing singapore
Look for my hotelmarketingbali.com at the top of page one of Google for hotel marketing bali
Was first for a few decades. Still on page one for hotel marketing australia. Needs its own modern website.
On top of page one of Google for hotel marketing perth
My keyword rich exact match domain name hotel marketing asia has held Google organic SERP first since it was created in 2011.
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