Hotel marketing is about revPAR, not about how much hotels invest. You have a hotel digital marketing budget, even if you don’t know it.
80+ per cent of the online travel agency (OTA) industry is owned by two big hotel marketing giants: Booking Holdings (who own Booking.com, Kayak, Agoda etc ) and Expedia (Hotels.com, Orbitz and Travelocity). They have put hoteliers at their mercy, swapping marketing reach for high commission fees. There is an alternative hotel marketing strategy for your hotel business.
Commissions hotels pay to online travel agents (OTAs) are an indirect marketing cost to hotels. OTAs spend on their digital marketing to provide your bookings, you repay them in commissions, plus their profit margin.
Alternative to commissions hotels pay to OTAs is investing in digital marketing your own hotel website. Benefits include:
The scenario of diverting commissions of 10 rooms from OTAs to your own hotel marketing:
OTAs sell your rooms @ $100 per night. Their commission is $20.
Your hotel booking engine only takes $4 saving you $16. If you sold these 10 rooms directly from your own hotel site, you’d save $16 per room per day. To ensure guests book directly via your site, discount rooms $1.
$15 x 10 rooms x 365 days of the year. Your marketing budget ploughed back into your own site’s hotel marketing for brand marketing and loyalty is $46,500 pa invested in your hotel marketing with extra benefits bullet pointed above.
With travel restrictions lifted in 2023, now is the time for hotel marketing managers to work in their hotel business rather than working on their hotel business. Digital hotel marketing training services are available to help hoteliers, GMs, marketing managers and other hotel executives better understand the benefits of digital marketing for hotels and how to set marketing KPIs for inhouse or out sourced digital marketing agencies. Now is the time to reinvest in hiring hotel marketers, either in-house or outsourced digital marketing agencies with SEO experts, social media marketers and CRM marketers. I have experience in hotel management in the Cook Islands and digital marketing in Perth Australia so phone me on +61 418 958 7999 for your first free 20 minutes of digital marketing advice for hotels including some SEO analysis and KPI setting. Perth hoteliers and their executives have an easy advantage of in person access to the best hotel marketer in Perth, however, because Perth is only a few hour’s flight to Bali and 4 hours flight to Singapore, there is no problem with hoteliers or hotel associations in Asia to fly me to help Asian hotel marketing managers problem solve digital marketing issues and train staff in the latest high level digital marketing strategies.
Now is THE TIME to prepare for the post-covid travel boom in 2022. Get your hotel marketing managers trained in the latest digital marketing strategies. Your competitors are investing now in their marketing executives.
Hotel digital marketing for hotel’s worldwide includes consultation and or hands-on SEO for hotels.
Asian Hotel Marketing Client Example Cost / Benefit
Hotel web marketing consultation services for a luxury 5 star Bali beachfront hotel, the Nusa Dua Beach Hotel and Spa.
What this luxury 5 star beachfront south east Asian hotel did for our digital marketing manager: Provided hotel accommodation and restaurant meals for 8 days for 2 people.
Contact me, Ben Grummels on my direct phone number +61 418 958799 with your incentive for marketing your hotel. If you want personal consultation for your hotel marketing staff and executives, think about working with an airline to get me to your hotel from my office in Perth. Airlines have a lot to benefit from travel destination marketing so if you’ve got influence do a deal with an airline to get me to your hotel from Perth.
HOTEL MARKETING WINNING SERPs
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On top of page one of Google for hotel marketing perth
My keyword rich exact match domain name hotel marketing asia has held Google organic SERP first since it was created in 2011.