Ben Grummels stands out as Perth’s most experienced digital marketer with a mining background. With an impressive 27 years of full-time experience in digital marketing in Perth, Ben specialises in search engine optimization (SEO) alongside a background in minerals engineering and extractive metallurgy. His extensive expertise spans from 1972 metallurgical testing labs in Perth, working at WASM and mining company marketing in Perth, making him a sought-after professional in the industry. Ben’s unique combination of skills and knowledge makes him the top choice for mining businesses in Perth looking to excel in the digital marketing realm.
I have experience working with mine managers and other mining company executives in the northern Goldfields of Western Australia.

Above is a photo of Ben as the senior WASM minerals processing technician. Now I’m a mining company marketer in Perth.
If your Perth-based mining company HR wants a person who understands mining and wants marketing to attract mining investment, then I have experience in Goldfields mining and Perth marketing.
Metallurgical research/testing in Perth 1972 – 1975 including nickel pilot plant testing in Kalgoorlie, and 1990 to 1993 at WASM’s met department, before working in Doha Qatar in 1994, followed by working with all the mine managers in the Northern Goldfields 1997/98.
Stock exchange-listed mining companies and private mining companies like to attract investors. I connect mining company brands (yep, my brandmarketingaustralia.com is Google first for “brand marketing australia”) and sales information with investors looking to invest in mining companies. Many mining companies only have a website to meet regulatory obligations. Mine executives say they don’t need digital marketing because their limited number of customers, institutional investors and mining sub-contractors already know of them. But what about attracting the millions of mums and dad investors? What about Perth PR services for Perth-based mining companies?
Mining company’s web designers know little about digital marketing, especially SEO and GEO. What’s SEO? Search engine optimisation gets lots of the right eyeballs seeing your mining company brand, PR and sales pitch to self-qualified investors searching to invest in your type of mining business. Statistical, financial, technical and exploration reports along with persuasive copywriting. SEO is one thing. Attracting lots of website visitors to see your Australian mining company’s information in the first place is another thing. SEO is the best value type of a digital marketing in Perth for mining companies. This is especially true when done by the best SEO expert in Perth with years of mining (minerals processing) experience starting with ore sampling, crushing, grinding, froth floatation and high temperature/pressure leaching.

Bit Canny has a team of good mining software developers headed up by an Australian in Kolkata, India. They produce affordably priced, custom-designed mining software and mining apps specifically for your Australian mining needs. I’m their agent in Perth, Australia, so you are covered by Australian consumer protection laws. If you’re serious about Bit Canny’s mining software capabilities, then phone them or me or arrange for their manager to visit your Perth mining company office on his next visit to Perth WA.
If your mining company in Perth wants mining company marketing services, contact me in 2026, a local mining marketer in Perth with many years of mining industry experience and 27 years of Perth digital marketing experience. BG, Before Google.
Below is a bar chart showing 2026 mining company capitalisation of the biggest mining companies in the world. The largest BHP office in terms of employee numbers is in Perth, Western Australia.

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