For many independent and even big hotel chains, map marketing is a much under utilised marketing resource. Google is continually integrating its web aps with Google Maps. Many hotels fail to up-date their Google+ business page profile and worse still some fail to claim management of their Google+ profile, leaving it:
Another form of discovery by travellers is they know the brand Google Maps, go to it and start searching for hotels near their destination such as a convention centre, airport, river, mountain, lake, beach etc. Eg for me I look for accommodation near nice beaches while my wife +Suree Sribuathet looks for swimming pools from satellite photos used to make Google Earth.
All our web marketing clients get a free pin on our maps for years as a bonus reward for loyalty, containing:
Last map marketing tip: If you have a land mark near your hotel and want to add it to Google maps, you can add it via www.google.com/mapmaker Then when travellers search for the landmark, they’ll see your nearby hotel’s Google+ profile.
If you need help with creating a Google map or need to know why or how’s of marketing advice or any other type of web marketing advice, phone our map marketer, 8 to 5 Western Australian Standard time, Monday to Friday for up-to 10 minutes of free consultation or contact me via 4webmarketing.biz/contact.htm